Resources For Market Owners
Market Nosh uses some amazing tools, and below you will find some of those tools we use or have used in the past that are amazing.
Please note: some of the links on this page may earn affiliate income for MarketNosh.com. To find out more, read the full disclosure here.
Tools To Support Your Customers
Your customers are are key. You want them to have the very best experience of your business and you want them to tell others about your great products and services.
You’ll need the following resources:
– A great website
– An active email list
– Current social Media accounts
You’ll find further advice on the blog to help explain key concepts and ideas, below you will find the key tools you’ll need to establish yourself.
It is important for potential customers to find out what it is you do and useful information like contact details and a platform for your products. It shows thoughtfulness and professionalism to your business.
Every website needs a place to sit, called a domain. If you use a free service you can use a free domain, but the domain will never allow total flexibility for your growing needs.
Hostgator website hosting: Easy and affordable hosting with a range of tools to use straight out the box. We use Hostgator and their service has been brilliant.
If you are building a website or blog today, WordPress is the #1 publishing platform. There is a wealth of tutorials, free themes, paid plugins and the ability to edit as much or as little as you like.
StudioPress: A highly optimised theme and plugin framework that supports greater customisation.
Thesis: A different theme provider with options to customise different components to StudioPress.
You may wish to use the services of a virtual assistant when setting up a website, organising your work or for other normal day-to-day tasks:
Upwork: As with any staff, use caution and be very clear about what you want and when you want it.
Virtual Staff Finder: Outsource your time and energy to a virtual assistant who has the necessary skills, freeing you up to do what you do best.
Gone are the days of having to keep lists within an email program, then type your email and then send it out all manually. Having an automated system really helps and meets customers in their own time zones and with set delays.
AWeber: An excellent broadcast email provider, that allows for easy newsletter setup, full membership control and signup form customisation. 30-day free trail and excellent tutorials.
Mailchimp: Offers a free service to small websites that will allow you to begin emailing your members and set up signup form.
Social Media Tools
Social media has a massive impact in your business today. You need to be constantly updating, keeping an eye on re-shares and know what others are talking about. That is a full time job in itself, but there are some tools which can help the small business keep track.
Hootsuite: An industry leading social media “All-in-One”, and I don’t say that lightly. They have tutorials, easy dashboards and mobile integration to keep you in touch with multiple streams of social media. Free trail too.
Buffer: An alternative to Hootsuite with some great social media tutorials too and social media integration.
Tools for Business
To be organised in business is key to keeping your customer happy, your workforce less stressed and your life a little less stressed. These are some of our favourite tools that are used daily.
Being in a physical marketplace is great, but if you have crafts and want business to run even when you are asleep, why not consider either of these two global online marketplaces.
Etsy: A global community of creative entrepreneurs. This is especially for crafts and handmade items you wish to sell.
Shopify: Create your online storefront, have payments systems setup easily and have peace of mind security.
If you have to be in sync with documents, share files between staff and customers and work together then these tools will certainly help a whole lot.
Dropbox: This is a simple easy to use document sync program that can easily transfer large files, share with others and use wherever you are.
Google Drive: You’ll need an email account which is easy enough to create, after that, work online with word processing programs, spreadsheets and presentations. Even collaborate with others in a different location.
Office 365: This is an equally powerful program from Microsoft, and offers all the features of Word, Outlook, PowerPoint and Excel. If you sign up to their yearly schedule, you’ll get 1 TB of storage too. Now that is perfect for having your digital life in the cloud. They have a Home and Business Plan.
Evernote: Ever wanted a program to remember everything for you? This is the program for you then. It is one to store reminders, encrypt passwords, share work documents and access on most devices, whether it is a mobile, tablet or computer.
Payments and Accounting
It’s important that you have a financial accounting system in place. Where you can create invoices and keep track of your payments. Equally important is the way you get paid.
Wave: An all in one program designed to take the task of accounting and make it a pleasure. Scan receipts, send invoices and receive payments. Oh, and it’s free to use, until you make or receive a payment.
Quickbooks: Easy accounting software, with payroll and HMRC recognised, this accounting program may just be the right one for your business.
Stripe: A different form of payment processing and if you decided to use the free accounting software from Wave, this will be the payment provider anyway.